The Fragrance ( Joo Chiat) is located along Joo Chiat Road, the historically prominent area of Singapore. The area features pre-war shop houses nestled between mosques and temples. Less than a 10 minute walk from the hotel guests will find the Peranakan Shop houses, preserved terrace houses and the Katong Antique House off East Coast Road. Guests will also find the Malay Cultural Village and Kuan Im Yun Temple less that a 15 minute walk away.The guest rooms are comfortable and cosy offering guests peaceful, intimate surroundings in which they can relax and unwind at the end of the day. The hotel provides a business centre for guests who are travelling for work.